This year for the first time, Max Verstappen will drive a Formula 1 car that gives him a fair chance to aim for the World Championship. Next to that, he has added a prestigious name – CarNext.com – to his group of personal sponsors. This forward-looking company is fast becoming one of the most advanced sales platforms for used cars in Europe. By exploring the mutual and individual possibilities of both parties, 2convince has laid the foundation for a balanced activation program including optimizing the cooperation between these two great names.
Next to that, CarNext.com has also closed an agreement with the GP Elite Porsche Supercup team, for which 2convince developed the sponsorship activation as well.
In November 2013, 2convince – commissioned by Nissan Netherlands – organized the ‘Nissan Qashqai Exclusive Tour’ to present the brand-new Nissan Qashqai to the business market. 2convince organized for this tour, from concept to implementation.
With a beautifully decorated show trailer, 15 locations were visited throughout the country. At each location, a mini-expo site was set-up to get lots of attention for the new Qashqai. With a very small team (so we could operate cost-effectively) the new Qashqai was shown to about 1,500 prospects (employees of leasing companies and large fleet owners). The visitors were treated to organic pea soup and rye-bread and received a box with two chocolate letters (2 x Q for Qashqai) prepared by the famous pastry-chef Joey Mercuur.