Nothing beats the sight of more than 500 Porsche sports cars in action at the Zandvoort Circuit. For the second year in a row we were co-organising the Porsche Racing Days Zandvoort, a unique event, set up by, and for Porsche aficionados. This unique and spectacular race weekend is totally devoted to Porsche. All lovers of the brand get free access, and additional perks will be presented to Porsche owners. Between races, these Porsche clients have the opportunity to drive the circuit in their own automobile. We took care of the coordination, the detailed scenario, decoration, printed matter and the coordination between suppliers, free-lance staff, photographers and anyone else involved.
On the basis of our more than 20 years’ experience in ice driving, Mitsubishi Motors Europe has asked us to support the organization of an event for the press further to the launch of the new Mitsubishi Eclipse Cross SUV Coupe, in January 2018, to stage & explain Mitsubishi Motors’ motor sports-developed Super-All Wheel Control system. Together with the Norwegian rally driver John Haugland, we are part of an international team which offered 100+ European media representatives an unforgettable experience on the Dagali ice course. Also, we supported a stakeholder event for Mitsubishi in Finnish Lapland, taking place at the vast test facilities of Test World in Ivalo.
Together with former Dutch rally champion Chiel Bos we organize a spectacular experience on a frozen river in Norway, where the tricks of ice driving are being taught.
In November 2013, 2convince – commissioned by Nissan Netherlands – organized the ‘Nissan Qashqai Exclusive Tour’ to present the brand-new Nissan Qashqai to the business market. 2convince organized for this tour, from concept to implementation.
With a beautifully decorated show trailer, 15 locations were visited throughout the country. At each location, a mini-expo site was set-up to get lots of attention for the new Qashqai. With a very small team (so we could operate cost-effectively) the new Qashqai was shown to about 1,500 prospects (employees of leasing companies and large fleet owners). The visitors were treated to organic pea soup and rye-bread and received a box with two chocolate letters (2 x Q for Qashqai) prepared by the famous pastry-chef Joey Mercuur.