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Archives for Erik

DENSO Europe Communications strategy

For years, 2convince is supporting events – big and small – organized by DENSO Europe. September 2017 we had the honor to support DENSO with the organization of their Press Conference at the IAA International Motor Show in Frankfurt. And again in 2019 we supported DENSO Europe at the IAA; this time with a live stream of their press conference hosted by Tom Coronel. This opportunity presented many challenges; from the sourcing of all AV services – within budget – to the editing of speeches to make them suitable for a European audience, to the coaching of Japanese speakers, less at ease in a foreign language. The unexpected turnout, with all seats occupied, a smooth presentation and ample media coverage plus the huge online audience were much appreciated by the client and formed another milestone for 2convince. In the meantime, 2convince developed a multi-year communications strategy for DENSO, including social media, PR and events.

Porsche Racing Days Zandvoort

Nothing beats the sight of more than 500 Porsche sports cars in action at the Zandvoort Circuit. For the second year in a row we were co-organising the Porsche Racing Days Zandvoort, a unique event, set up by, and for Porsche aficionados. This unique and spectacular race weekend is totally devoted to Porsche. All lovers of the brand get free access, and additional perks will be presented to Porsche owners. Between races, these Porsche clients have the opportunity to drive the circuit in their own automobile. We took care of the coordination, the detailed scenario, decoration, printed matter and the coordination between suppliers, free-lance staff, photographers and anyone else involved.