For years, 2convince is supporting events – big and small – organized by DENSO Europe. September 2017 we had the honor to support DENSO with the organization of their Press Conference at the IAA International Motor Show in Frankfurt. And again in 2019 we supported DENSO Europe at the IAA; this time with a live stream of their press conference hosted by Tom Coronel. This opportunity presented many challenges; from the sourcing of all AV services – within budget – to the editing of speeches to make them suitable for a European audience, to the coaching of Japanese speakers, less at ease in a foreign language. The unexpected turnout, with all seats occupied, a smooth presentation and ample media coverage plus the huge online audience were much appreciated by the client and formed another milestone for 2convince. In the meantime, 2convince developed a multi-year communications strategy for DENSO, including social media, PR and events.