In November 2013, 2convince – commissioned by Nissan Netherlands – organized the ‘Nissan Qashqai Exclusive Tour’ to present the brand-new Nissan Qashqai to the business market. 2convince organized for this tour, from concept to implementation.
With a beautifully decorated show trailer, 15 locations were visited throughout the country. At each location, a mini-expo site was set-up to get lots of attention for the new Qashqai. With a very small team (so we could operate cost-effectively) the new Qashqai was shown to about 1,500 prospects (employees of leasing companies and large fleet owners). The visitors were treated to organic pea soup and rye-bread and received a box with two chocolate letters (2 x Q for Qashqai) prepared by the famous pastry-chef Joey Mercuur.