We have organized the opening week of the new 20,000 m2 building in Zwijndrecht for car dealer Ames. Thousands of visitors have come to take a look and were entertained by the many activities and promotions in six different business units.
Ames has been a Volkswagen dealership for 65 years, but the group has many other brands too. In Zwijndrecht – along the A16 freeway – at the old location of the Ames Occasion centre, a completely new complex has arisen, comprising the new Occasion centre, VW Commercial Centre, the unique combined service workshop for VW, Audi, Skoda, Seat and Volkswagen Commercial Vehicles, the Service Only workshop , Ames Schadenet and PSB Bedrijfswageninrichting.
2convince was responsible for organizing the opening night for business relations, the open-house days for interested visitors from the entire region and for an abundant staff-party of over 800 people on the last night of the festival week. For this occasion the body shop was transformed into a bustling party-venue including a casino, several bars, a VIP-deck and a large stage on which the Hermes House Band and singer Do performed. That same evening, the Hermes House Band tweeted that they had never before performed at such a special venue!
The Ames staff were surprised by a mobile snack-wall, from which they could take their favorite fried snack. Earlier that day visitors to the open-house were treated to a variety of bites and refreshments presented from classic Volkswagen vans, which gave out hotdogs, ice, popcorn and delicious coffee.
Visitors could write their reactions on post-its and stick them on the cars in the showroom. The most original feedback was rewarded with an iPad. Most important of all, we were rewarded with praising words after this successful opening week.